Roku, Google TV, Apple TV… many set box devices have tried but none have really penetrated the streaming device market enough to get them past niche status. The future of TV maybe simpler than we thought. I mean why have a separate set top box when you can have just a simple stick that acts as a hybrid between your gadget and your TV?
Earlier this week, Google announced Chromecast, a small USB thumb drive-sized device that plugs into your TV’s HDMI input and lets you control web video on your TV. There is no need for a remote because it lets you control the media right on your smartphone, tablet or computer using its Chrome browser. And it is compatible with just about any device that has the Chrome browser. So far there isn’t much support for the device but it has been selling out immediately upon releases through Amazon and Best Buy. Services such as Netflix, Hulu, HBO Go and YouTube are already up and running on Chromecast and the potential of this device is driving other streaming services to it. I think it’s the $35 price point that has consumers excited. In addition to the cheap price, Netflix is offering free 3-months streaming with purchase of Chromecast (a $25 value).
P.S. This is my 500th blog post. It’s only taken me a little over 5 years to get to that number. For those of you bad at math, that’s roughly 100 blog posts/year. I hope to continue at that pace.